Makhmal by Dastkaar: Shopify Project
Handmade Pakistani brand selling beaded clutches, bags, table décor and wedding heirlooms online: PKR 70 lakh+ in sales in 3 months.
The Brief
Makhmal by Dastkaar makes handmade beaded clutches, bags, table décor, prayer mats, Quran covers and wedding heirlooms in Pakistan. Most of its demand came from Instagram, and orders were being taken by hand in DMs. The brand needed an online store that could take orders around the clock, show each handmade piece properly and handle delivery across Pakistan.
What We Built for Makhmal by Dastkaar
- A warm, image-led ecommerce store with collections for clutches, bags, table décor, wedding heirlooms, prayer mats and gift boxes
- Mobile-first product pages, because almost every buyer arrives from Instagram on a phone
- PKR pricing, a free-shipping threshold and a simple checkout for nationwide orders
- Order management so the team can process, hold and fulfil hundreds of orders a week
Results
- PKR 70 lakh+ in sales in the first 3 months
- 1,654+ orders placed through the store
- Instagram and Google are the top order sources, as the store admin recording below shows (customer names blurred)
Project Facts
| Client | Makhmal by Dastkaar |
| Industry | Handmade fashion & décor |
| Platform | Shopify |
| Location | Pakistan |
| Services | Ecommerce Websites, Shopify Development |
Store dashboard
PKR 70 Lakh+ Sales in 3 Months. 1,654+ Orders Placed.
A handmade Pakistani brand selling beaded clutches, bags, table décor, prayer mats and wedding heirlooms. We built the online store that turned its Instagram following into daily orders across Pakistan.
- PKR 70 lakh+sales in 3 months
- 1,654+orders placed
- Instagram + Googletop order sources
Screen recording from the store admin. Customer names are blurred.
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